NUTR 4090 Lecture Notes - Lecture 11: Sidney Crosby, Naturopathy, Osteoporosis
17 Apr 2018
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Document Summary
Half portfolio is food, half is beverage. 73% of what is sold is made in canada. Canadian brands: pepsi, fritolay, tropicana, quaker, gatorade. Trying to bridge the disconnect in communication: commercialization, regulatory approvals, activation, shelf-life is important in planning of product. Regulatory challenges to bring innovations and communications to canada. There are a variety of approvals that may be required. Other products like amino acids and essential fatty acids. Canada commercial said it was vitamin supplement. Canada focused on diet, us focused on fluids for active people. Health canada has had proposal to allow discretionary fortification (since 1998) Health canada outlined a process to allow for limited additions to foods that are: fortified, caffeinated. Recent updates to the food and drug act gives the minister of health the power to issue. Marketing authorizations (ma) and incorporate documents by reference. Mas are regulations made by minister of health. Mas allow: more timely access to innovative and safe products for canadians.
