POLS 3470 - Week 10
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POLS 3470 - Bus/Gov’t Relations 03/11/2014
Third Sector November 20, 2013
Leasing and renting of hard property
Earned income (26%)
Renting out space unused to other community groups, rental income
Private giving/fundraising (14%)
Individual donations, corporate donations, contributions from unions, other organizations and local businesses
Age of donor has increased from 40-57
Universities in the US raise billions of dollars from alumni and private contributions , in Canada it’s small business
Profile of giving – prefer larger, high profile charities; small donations; short-term project funding
Marketing or philanthropy?
Imagine caring company program (1988)
Started with the goal of promoting public and corporate giving, volunteerism and giving back to the community
Works to encourage collaborative relationships between companies and volunteer agencies
1% of pretax profits needed to be given to charitable organizations, during the first decade of the program the
corporate donations increased by one billion dollars in corporate revenue
Corporate citizenship program – had to fulfill or meet certain requirements – minimum 1% pretax profits, explicitly
encouraging employee giving and volunteering, maintain one community investment project, commit to publishing a
one page annual report on its community investment activities
1% of sector revenues – sharing burden?
Corporate funding has no where made up for the government cutbacks made in the 1980’s
Should governments compel or encourage corporations to support the third sector?
Role of government
Enablers – offer incentives to get involved, ie: subsidies & tax credits; voluntary sector initiative
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