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PSYC 2310 (454)
Saba Safdar (379)

February 14.docx

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PSYC 2310
Saba Safdar

February 14, 2013 – PSYCH 2310 - LECTURE Culture Context of Persuasion Stages of Competence - effective communication o isomorphic attribution (form of effective communication)  if you understand something as trust - four stages of competence o unconscious incompetence  (unfamiliar – you don’t know that you don’t know how to do something… eg. shaking a Muslim women’s hand. They don’t touch anyone who is not part of their family) o conscious incompetence  (you know that you don’t know how to do something and it bothers you… eg. bullfighting – Saba going to Spain – difficult to understand – she see’s this as animal abuse – we cannot see it from their perspective) o conscious competence  (you know that you know how to do something and it takes effort… eg. Obama bowing to Japanese royal family) o unconscious competence  (you know how to do something and it is second nature; you rock at it…eg. you don’t even realize, you don’t need to think about it that you are highly competent in your culture – you are unconsciously competent) Source and Structure of Message - best sources of message o individualist: credible, expert, and winner o collectivist: older males and famous families - structure of message: o individualist: linear, conclusion is supported through inductive or deductive reason (eg. facts a, b, and c then draw a conclusion. This is inductive reasoning. Facts first then conclusion whereas deductive, you write it vice versa) o collectivist: “beating around the bush” (say everything except what you really want to say – they trust non-verbal cues more than non verbal cues like posture, etc.) Paralinguistic Communication - eye contact o high level of eye contact: Arbas, Latin American and Southern Europeans  bring person of same culture and same language  conversation with one another being watched through one way mirror o low level of eye contact: Asians, Indians and Northern Europeans February 14, 2013 – PSYCH 2310 - LECTURE o connecting eye contact signifies a level of trust – if you lack eye contact, you are not listening or you are untrustworthy is what we think - touching o parts of body being touched is culturally determined  touch a child’s head who comes from a religious family, you are offending the child and his or her family.  Comparison of American and Japanese (Barnlund) o Vaseline found that Canadians suffer from touch deficiency – a third of you and I would not touch another person on a daily basis – day goes by and you do not touch a person – 25% of us, two days go by and we do not touch another person, 15% of us three days or more go by and we do not touch another person – over 60% of us suffer from touch deficiency Culture Differences in Touching - comparison of touching behaviour among American, Italian and
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