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University of Guelph
PSYC 2310
Saba Safdar

March 26, 2013 – PSYCH 2310 LECTURE Stereotypes Based on Chapters 5 and 11 – March 26, 2013 Well-Known Stereotypes - Barbarian o Def: A person living outside; a person not living in a Christian country - Chinese fire drill o Def: a state of chaotic; disorder - Dutch treat o Pay your own way - excuse my French o swearing/pardon my language – links French language to negative language - Get your Irish up o Temper – ‘don’t get your Irish up’ – don’t get your temper up – become angry or outraged - Indian giver o Give and take back - Most stereotypes are objectionable because: o The implicit ethnocentrism  You are implying that you are different by giving someone a stereotype  Example : Get your Irish up – You imply that you are not Irish and that you do not outrage.  Others are the abnormal, and not you. o The implication that perceived differences are inborn and unalterable  You need to realize there are some implicit assumptions that some groups are superior to others Stereotype - Lippmann (1922), a political journalist, described stereotype as the “pictures in our heads” o We have this mold of individuals in our head, and we apply that to any member of that group we see. How do Stereotypes Form? - social categorization o grouping people on the basis of gender, ethnicity, and other attributes o consequences of categorical thinking is:  ingroup favouritism  outgroup homogeneity Is stereotype Inevitable? - stereotype as automatic process o the short answer is yes, stereotype is inevitable o subliminal presentation (Devine, 1989) March 26, 2013 – PSYCH 2310 LECTURE  make decisions too fast for brain to process - controlling automatic activation o think of a white bear – you will think of a white bear. You cannot break this cycle  motivation and devoting cognitive resources could lead to suppression of stereotypes  think about the stereotype and understand it. Motivate yourself to not engage in that stereotype. - Bodenhausen’s experiment: o Some engage in task in morning o Some engage in the evening o Asked to perform cognitive tasks (puzzle) o What group did it better? - Circadian Rhythms ( look at the picture online) o Those people who follow the circadian rhythm, o Alert in morning. o Tested in evening? Did not do well. Legitimating Beliefs - stereotypes are often used to justify the ingroup’s behaviour towards the out-group because:
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