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PSYC 2310 (454)
Saba Safdar (379)
Lecture 10

PSYC 2310 Lecture 10: Psych*2310 - Week 6. b
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Department
Psychology
Course
PSYC 2310
Professor
Saba Safdar
Semester
Winter

Description
Thursday, February 16, 2017 Psych*2310 - Cultural Context of Persuasion: Communication and Commercialization Stages of Competence - Effective Communication • Isomorphic attribution (Triandis, 1977) - Four stages of competence (Howell, 1982): • Unconscious incompetence • Conscious incompetence • Conscious competence • Unconscious Competence Structure and Structure of Message - Best sources of message: • individualist: credible, expert, and winner • collectivist: older males and famous families - Structure of message • individualist: linear, conclusion is supported through inductive or deductive reasoning. • collectivist: “beating around the bush” circular argument, say part of what you want to say and wait to see if the person understands it, only explain more if they didn't get it with the first part. Paralinguistic Communication - Eye contact high le
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