Class Notes (836,580)
Canada (509,856)
Psychology (3,977)
PSYC 2310 (454)
Saba Safdar (379)

4. Attitudes (Jan 21).pdf

4 Pages
Unlock Document

PSYC 2310
Saba Safdar

PSYC*2310▯ Tuesday, January 21, 2014▯ Attitudes▯ Chapter 6▯ ▯ - prior to 1930, social psychology was the study of attitudes▯ - mismatch between what we do and what we say we will/will not do▯ - link between attitude and behaviour is unstable ▯ ▯ Attitudes▯ - attitudes are evaluations of ourselves, of other people, and issues with some degree of favour and disfavour ▯ - self esteem is your attitude toward yourself▯ - prejudice is an attitude▯ ▯ Bases of Attitudes▯ - the three bases of attitudes are:▯ - affect; emotions or feelings stimulated by the object of an attitude, gut feeling, not rational, not governed by logic▯ - behavioural intension; predisposition to act in a certain way, self-perception▯ - cognition; beliefs or ideas people have about the object of an attitude, weighing the pluss and minuses for making a logical decision▯ ▯ Theoretical Views of Attitudes▯ - Tri-Component theory (Rosenbery and Hovland, 1960)▯ - an attitude is a single entity that has three components (affect, behavioural intention, and cognition), all intercorrelated▯ - behavioural intentions/cognition could be different than emotional reaction▯ - Separate Entities View of Attitude (Fishbein and Ajzen, 1975)▯ - affects, behavioural intention, and cognitive are each separate entities which may or may not be intercorrelated▯ ▯ Measuring Affective Components of Attitudes▯ - describe your feeling towards snakes▯ ▯ Hateful▯▯ ▯ ▯ Love▯ -2▯ -1▯ 0▯ 1▯ 2▯ ▯ Tense▯ ▯ ▯ ▯ Calm▯ -2▯ -1▯ 0▯ 1▯ 2▯ ▯ Disgusted▯ ▯ ▯ Acceptance▯ -2▯ -1▯ 0▯ 1▯ 2▯ ▯ Measuring Cognitive Components of Attitudes▯ - describe the traits or characteristics of your vacuum cleaner:▯ ▯ Useless▯ ▯ ▯ Useful▯ -2▯ -1▯ 0▯ 1▯ 2▯ Unsafe▯▯ ▯ ▯ Safe▯ -2▯ -1▯ 0▯ 1▯ 2▯ ▯ Worthless▯ ▯ ▯ Valuable▯ -2▯ -1▯ 0▯ 1▯ 2▯ ▯ - attitudes with strong emotional component have a stronger impact than attitudes with a stronger component▯ ▯ Attitude Strength▯ - major determinants of attitude strength:▯ - ambivalence:▯ - doesn’t have a strong opinion, can be influenced by a strong opinion▯ - accessibility:▯ - you have thought about a subject, considered the pros and cons against it▯ - attitude is less likely/easily to be changed ▯ - subjective experiences:▯ - reflect on your behaviour and based on that, attitudes will be consistent with what you have done▯ - example: arguments towards/against co-ed residence based on own experience▯ ▯ Measuring Attitudes▯ - self-report measures▯ - ask people how they feel about a certain topic (scale)▯ - problem: people may not answer honestly, wording of questions, ordering of items, reluctance of respondents to express some attitudes▯ - covert measures▯ - Implicit Association Test (IAT)▯ - ask people to respond to pictures quickly▯ ▯ Relation Between Attitude and Behaviour is Complicated!▯ - behaviours and attitudes are not always consistent ▯ - Corey’s (1937) study on cheating:▯ - 90% said cheating is wrong▯ - after given the opport
More Less

Related notes for PSYC 2310

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.