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11. Cultural Context of Persuasion: Communication and Commercialism (Feb 13).pdf

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PSYC 2310
Saba Safdar

PSYC*2310▯ Thursday, February 13, 2014▯ ▯ Cultural Context of Persuasion: Communication and Commercialism▯ ▯ Stages of Competence▯ - effective communication:▯ - isomorphic attribution (make the same attribution of the speaker and the listener)▯ - four stages of competence▯ - unconscious incompetence (engage with someone from another culture)▯ - engage in behaviour that is offensive to the other individual, without knowledge▯ - conscious incompetence▯ - you realize that some values, behaviours, and beliefs are different from another perspective/ethnicity▯ - example: waiting in line in another country where they don’t wait in line (i.e. busses, etc.)▯ - example 2: try and change values based on location (i.e. agreeing and being okay with bullfighting— animal abuse?)▯ - conscious competence▯ - try to change values, beliefs, and behaviours and are successful▯ - unconscious competence▯ - competency you have in first language/culture, and do not realize how competent you are, second nature, do not have to think about “what is the proper behaviour in certain context?”▯ ▯ Source and Structure of Message▯ - best source of message▯ - individualistic: credible, expert, and winner▯ - collectivist: older males and famous families▯ - -tructure of message▯ individualist: linear, conclusion is supported through inductive or deductive reasoning ▯ - collectivistic: “beating around the bush”▯ ▯ Paralinguistic Communication▯ - things that we don’t say, but we communicate through eye contact, touch, distance we stand from another person, etc.▯ - eye contact▯ - Watson’s Study (1970) ▯ - participant comes to lab and brings someone from same culture▯ - high level of eye contact : Arab, Latin Americans, Southern Europeans▯ - low level of eye contact: Southeast Asians and Northern Europeans▯ - look into people’s eyes, and then look away, and then look back▯ - contact is not sustained▯ - in our culture: when an individual doesn’t hold eye contact, we see that person as untrustworthy▯ - touching▯ - parts of body being touched is culturally determined▯ - amount of touching varies between cultures▯ - comparison of American and Japanese▯ - Japanese: ▯ - little touching with father, some hands▯ - little touching with mother, some hands and shoulder▯ - same sex friends: shoulders, arms, lots of hands▯ - opposite sex friends: shoulders, arms, and hands▯ - American:▯ - some touching with father, some shoulder, more hands▯ - lots of touching with mother, shoulder, hands, legs▯ - same sex friends: little shoulders and hands▯ - opposite sex friends: lots everywhere▯ - 33% Canadians do not touch another person every day▯ - 25% Canadians do not touch another person every two days▯ - 15% Canadians do not touch another person every three days▯ - Canadians suffer from touch deficiency ▯ ▯ Culture Differences in Touching▯ - comparison of touching behaviour among
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