PSYC 2310 Lecture Notes - Idiosyncrasy, Normative Social Influence, Serge Moscovici

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

Definitions: conformity is a change in behavior or belief as a result of real or imagined pressure from others, conformity is doing what others do. Why conform: the need to know, informational social influence(cid:224) we want to know and therefore conform; other people serve us information; in the absence of objective information we look at what others are doing and do it. Accepting others" interpretation of an ambiguous reality in order to obtain accurate information. Bullying: normative social influence (cid:224) your following others not for information, but to follow the social norm; conform to other people in order to be liked and accepted by them. Wanted to show that in situations that were not ambiguous can lead: solomon asch to conformity. Results: condition: unambiguous stimuli, participants alone: <1% gave wrong answers, participants in groups: 23% always gave the correct answers; 77% at least gave one wrong answer (32% gave 7 or more wrong answers)