Class Notes (807,347)
Canada (492,712)
Psychology (3,805)
PSYC 2310 (443)
Saba Safdar (370)

social psychology- attitudes

4 Pages
Unlock Document

University of Guelph
PSYC 2310
Saba Safdar

January 242012Social Psychology AttitudesThere is a distinction between doing and saying things We claim things but when it comes down to it our behaviour differs Example dead puppies videoAttitudes attitudes are evaluations of ourselves of other people and issues with some degree of favourability and disfavourBases of Attitudes1 Affect emotions or feelings stimulated by the object of an attitude gut feeling not rational not governed by logic more immediate feeling2 Behavioural intention predisposition to act in a certain way self perception3 Cognition beliefs or ideas people have about the object of an attitude weighing the pluses and minuses for making a logical decisionTheoretical Views of AttitudesTricomponent theory Rosenbery ad Hovlando An attitude is a single entity that has 3 components affect behavioural intentioncognition all intercorrelatedo Sometimes however the 3 components are not consistent with each otherSeparate entities view of attitudeso Accefts behavioural intentions and cognitive are each separate entities which may or may not be intercorrelatedo Example eating chocolate covered ants when you have never eaten exotic food beforeMeasuring Affective components of Attitudes Your feelings towards something such as spiderso Hatefulloveo Tensecalmo DisgustedacceptanceMeasuring cognitive components of attitudes Describe the traits or characteristicso Uselessusefulo Unsafesafeo WorthlessvaluableAttitude Strengtho Major determinants of attitude strength
More Less

Related notes for PSYC 2310

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.