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PSYC 2310 (443)
Saba Safdar (370)

psych: persuasion

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University of Guelph
PSYC 2310
Saba Safdar

February 142012Social Psychology Chapter 7 Persuasion Principles of Social InfluenceMethod of Investigationo Controlled experimenty Advantage provides context for addressing whether or not an effect is real and which theoretical account explains it cause and effecty Disadvantage eliminate other sources of influence We want to know these other influenceso Participant observationy Researcher becomes an observer and participant of the situation and learns the dynamic of the setting They become one of the people that is trying to influence others6 Principles of Social InfluenceRobert Cialdini put his career as a psychologist on hold to go and be a sales man for 6 years to try understand what makes them successful found that the key to successful influence was what we do before attempting to influence1 Reciprocation complying with a request of someone who has previously provided a favoury This applies to all societies and a variety of behaviours ex sharing disclosing love etcy When reciprocation isnt received it has effects
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