PSYC 2310 Lecture : Conformity.docx

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Conformity = change in behaviour or belief as a result of real or imagined pressure from others (kiesler & kiesler, 1969) ex. Why conform: the need to know informational social influence. Accepting others" interpretation of an ambiguous reality in order to obtain accurate info. Muzafer sherif"s studies: autokinetic effect: darkened room, participants asked how much the light is moving when in reality light is not moving at all, perception everyone reports different measure. Normative social influence: conforming to other people in order to be liked and accepted by them. Solomon asch"s studies showed children two images and asked them which line in the first image (a,b, or c) were equal to the line in the other image. Participants in groups: 23% always gave correct answers, 77% at least gave one wrong answer (32% gave 7 or more wrong answers) Individual differences: conformity varies in different stages of life span: childhood, adolescence & old age drops at older age.

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