Class Notes (839,315)
Canada (511,260)
Psychology (3,977)
PSYC 2310 (454)
Saba Safdar (379)

oct 16.docx

2 Pages

Course Code
PSYC 2310
Saba Safdar

This preview shows 80% of the first page. Sign up to view the full 2 pages of the document.
Cultural Context of Persuasion: Communication and Commercialism th October 16 , 2012 Stages of Competence  Effective communication o Isomorphic attribution  No miscommunication  Four stages of competence o Unconscious incompetence  Don’t even realize your behaviour is receive differently, could be offensive o Conscious incompetence  Eg, bullfighting o Conscious competence o Unconscious competence  You don’t need to think about what you’re doing in your culture anymore Source and Structure of Message  Best sources of message o Individualist: credible, expert, and winner o Collectivistic: older males and famous females are persuasive, and families that are well known  Structure of message o Individualist: linear, conclusion is supported through inductive or deductive reasoning o Collectivist: beating around the bush  Tone, how you say it, facial expression, posture Paralinguistic Communication  Eye contact – you expect people to look at you or they are shifty and not trusted in our culture o Watson’s study  High level of eye contact: Arabs, Latin American, southern European  Low level: Asians, Indians, northern Europe  Touching o You do not touch a child’s head in some cultures o Parts of body being touched it culturally determined o Comparison of American and Japanese  Japanese touch their mothers more than fathers & same with American  Same sex friend, more touching in American  Opposite sex friend – lots more for Americans o Canadians suffer touch deficit syndrome  1/3 of us do not touch another person in a whole day  25% of us do not touch another person for 1 or 2 days  15% don’t touch someone for 3 or more days Culture Differences in Touching  Comparison of touchin
More Less
Unlock Document

Only 80% of the first page are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.