PSYC 2330 Lecture Notes - Lecture 4: Drive Theory, Habituation, Sensory Neuron

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18 Feb 2014
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Drive is a general pool of energy that can activate innate & learned behaviours (generalized drive) There are several sources of drive, but drive itself is nonspecific & nondirective. Full of energy & noises in your stomach if you know what you"re doing you will respond with previous habits, if not, you will respond with general activity & learn to reduce the drive. Hull eventually realized that the characteristic of the goal objective influence the motivation of the organism. K = incentive vale of the goal object ser = shr x d x k. The value of k is learned, the value of k is relative. Timing food-resticted rats; how fast they run towards food for 20 trials. Rats running for 256 pellets run faster & faster (learn more) Rats running for 16 pellets run less fast. Rats running for 1 pellet run the same speed. Now they change it so all of the rats run for 16.

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