PSYC 2360 Lecture Notes - Lecture 5: Apa Style, Content Analysis, Precrime
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Example: interview several serial killers and look for patterns in data to propose a theory: top-down (deductive) approach, the researcher uses a theory-first approach where the researcher tests preconceptions and previously established theories with the collected data. Example: theory is that serial killers lack empathy. Gather empathy scores from serial killers and non-serial killers to see if prediction is supported: situated analysis, this is an approach where the researcher examines a topic while it is embedded within its naturally occurring context. Triangulation: this is a research strategy that involves using multiple techniques to assess the same information. It allows researchers to double- check their findings. For the serial killer case, interview the killer, family, and friends as well as use archival data including school and police records. In structured or semistructured interviews, the interview schedule outlines the questions to ask and anticipated order in which the interviewer should ask them.