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Lecture 1

PSYC3310 Lecture 1: Applied Social Psychology (PSYC 3310) ALL Lectures

Course Code
PSYC 3310
Kieran O' Doherty

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Applied Social Psychology Lectures
Date Topic Text
Required Readings
Jan 06 Course overview
Jan 08 Intro to Applied Social
Jan 13 Social Psych Theory 2 Social Categorisation: Towards
Theoretical Integration (Augoustinos,
Jan 15 Intervention and Evaluation 4
Jan 20 Community Psychology 12 Community Approach to STI
(Mooney-Somers, 2012)
Jan 22 Critical Social Psychology
Jan 27 Environment 13
Jan 29 Media 7 Media Framing of Nuclear Reactors
(Culley, 2010)
Feb 03 Education 9
Feb 05 Diversity and racism 14 (part) I'm not a racist but (Bonilla-Silva,
Feb 10 Midterm
Feb 12 Immigration 14 (part) Protecting the nation

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Lecture 1: Introduction (Jan 6, 2015)
Applied Social Psychology
Isn’t completely acknowledged as a discipline
UOG offers an applied social psychology graduate program
Community engaged research
The Course
Textbook is important
Two core avenues of learning
oDidactic: lecture learning
Picking a subject of interest and finding a solution for it
Focus is on three different interpretations of “applied social psychology”
1) Mainstream perspective
Social cognition for understanding human beings
It is prevalent in psychology
Textbook perspective
Viewing the person processing as an individual and changing their beliefs
2) Community psychology
Thinks about human beings in a different way
Looking at the individual in the community context
The community needs to be focused on first before the individual
3) Critical perspective
Who in society has power that affects us?
Who really makes things happen in society?
Inexact assumptions
What is based on careful consideration and what is based on
thoughts/beliefs/actions that is brought with our perspective
Midterm exam (short answer) –25%
oContent based ONLY
oJust want to make sure we were paying attention
oNO application
Final exam
oShort answer questions – 35%
Major assignment – 40%
oFocus 4 weeks on this assignment
oIf you have a question—don’t email him, talk to him
oStart with an idea—taking notes and reading up on the topic
Start with the optional reading of interest

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Bonus grades (possible 3%)
oDo 8 readings
oNo summaries
oUse your own opinion
oCan use critiques
About the Lectures
oPartially based on text (60%)
oAdditional required readings
Foundation for skill development for assignment
Attendance is a good thing
Email Correspondence
Ask questions (but not via email)
oIn/before/after class
Office hours
Don’t expect replies to email about course content, exam format, assignment
Additional Readings
Posted on CourseLink
oRequired readings
oOptional readings
Must be completed BEFORE the class in which they are discussed
oMore important than the textbook
Note also bonus grades
Choose one of the issues
1) Environmental issues
What are the social issues?
Ex. Recycling behaviour
2) Immigration
3) Academic performance
Ex. university, high school students
How to approach the topic: Be schizophrenic about it!
1) Hypothetical intervention
Ex. how can use social psychology to get people to use less energy in their
Best for those wanting structure in the assignment
Design an intervention
Defining variables ahead of time
It has to be precisely worked out ahead of time
It is about precision and detail
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