SOAN 2040 Lecture Notes - Lecture 4: Ethical Consumerism, Frederick Winslow Taylor, Deskilling

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Alienation: work in industrial and post- industrial societies. Recap of industrial revolution i the documentary focused on non human energy (coal and steam) Expansion and trade routes widespread colonization and extraction of natural resources. Trans-atlantic slave trade but not much talk about the role of sugar, coffeeand tea in the lives of the workers and did not talk about the horrors of the slave trade (they started to boycott these) Shift in consumerism and the need to create the desire for new items being manufactured in the birningham manufacture such as cattering to women, potter to the queen. Hinted at the new division of labor and new emerging middle class. (the well off elite, not those working in the factory, the bourgeoisie) Dualism from descartes is important there when it comes to science as the work becomes deskilled with all the new technology. The first emergence of ethical consumerism (ex: planet bean)

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