SOAN 2120 Lecture Notes - Lecture 10: Missing Data, Ethnomethodology, Grounded Theory

• School: University of Guelph
• Department: Sociology and Anthropology
• Course: SOAN 2120
• Professor: David Walters

Document Summary

Field research (chapter 6: terminology, anthropology (conducted mostly in anthro and sometimes sec but not in the sciences, naturalism (based on this concept) Observe people in small social settings over a small or large period of time. Don"t start out with a rubric but rather a goal and then we let the project guide us: focus groups (another qualitative methodology but unlike participant observation these are most likely used by business settings. Bring the groups into room and the researchers use these groups to tap into people"s minds regarding products or services and ask them questions about the products or services) Ethnomethodology (encompasses all of the three points above) (theory, philosophy, and method) Specialized and highly detailed analysis of micro-situations (transcripts, conversations, videotape). Analyze behaviour, mannerism, language: we are all ethnomethodologists! For example, if you have ever creeped on someone"s photos on instagram you are using their photos to generate a perception.