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-time for only 5-6 questions
-keep the point of the focus group in mind
-follow rules for interviews
-scheduling -1.5 hours long
-setting and refreshments [have refreshments either before or after]
-ground rules [keep focused]
-agenda [show the participants; might have questions on it so ppl can think about what they will say]
-record [not good to just have pen and paper; if you have ppl take notes, it can be better to have them
do it outside the room]
-collection of useful information
-explain the means to record
-carry out the agenda
-carefully word each question
-allow group to reflect back a summary
-participation [if 1-2 ppl are dominating discussion, call upon others]
Non-directive probes for use in Focus Groups
-Tell me about…
-give me a…[picture]
-what would you do if…
-ask each other to find out….
-how might someone do that?
-so, it sounds like your saying…
-how are you dealing with…
-let’s turn this complaint into a problem…
-how can we solve it?
-what am I not asking?
-what’s bothering you?
-say more; keep talking; don’t stop; let’s hear a different perspective on this
-make additional notes
-write down observations [if ppl were getting anxious about certain topics; were ppl shy etc.]
Advantages to Qualitative Interviewing
-relatively low cost
-more participants can be studied in less time