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Friday January 20, Lecture Notes

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University of Guelph
Sociology and Anthropology
SOAN 2120
Scott Schau

Friday January 20 2012 Research DesignMany ways to finding out y Determine what will observe and analyze why and how y A plan roadmap y 2 major tasks 1 Specify clearly what you want to find out 2 Determine best way to do itThree Purposes of Research 1 Explorationhelps researcher become familiar with the subjects that they are wanting to studyoften done when examining a new interest or subject new to researcher but not to the world OR new to both the researcher and the world Done for three purposes y Satisfy the curiosity and desire for a better understanding y Test the feasibility of undertaking a more intensive study y Develop the methods to use in a subsequent study o Data collected in exploratory studies is not used for actual results just a testing of the water to see if youre doing it properly before the actual testingGrounded theory 2 Descriptionreports on the characteristics of some population situation or event you observe and the describes the situations and eventsscientific descriptions are more precise than casual descriptions y EG Canadian Census Crime Rates Marketing Surve
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