SOAN 2120 Lecture : Feb.6th Lecture
6 Feb 2012
School
Department
Course
Professor
Document Summary
Initially, shoe type categorization was to be based on the 7 basic shoe styles [i. e. boot, clog, sandal, oxford, slipper, mule & moccasin]. However, pilot studies revealed that a number of shoes could not be appropriately placed into one of these 7 categories. Therefore, a number of additional shoe styles were added to the list [high heel, court shoe, athletic shoe, walking shoe, backless slipper, thong, & surgical/bespoke footwear]. Shoe type therefore involved the selection of one option from a list of 16 styles. Most common in survey research and other quantitative methods. Often used in quantitative research b/c: difficult to devise a single measure of complex concepts. [especially true w/regards to attitudes & orientations; researchers devise several times, each providing some indication of the variable] I. e. survey about ranking of all the universities in canada [this is ordinal b/c there was no meaning other than we have them in a certain order]
