SOAN 3070 Lecture Notes - Lecture 6: Focus Group, Groupthink, Group Dynamics
16 Feb 2018
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How to moderate: participants thinking, must be age-appropriate* ease awkwardness: 4. Special activities (role-playing, drawing) *can provide individual insight to: 1. Basic rules and guidelines for how the focus group will unfold: 3. Question-and-answer discussions (cid:523)q(cid:495)s posed by moderator to group: 5. Sampling: convenience or haphazard sampling, purposive sampling, snowball sampling. Convenience sampling: essentially, who is most easily accessed, most readily available, or most willing to participate, also can include targeting people who possess a specialized knowledge of a setting or group, eg. Sex workers we cannot get a list of all sex workers and sample: eg. Content analysis of a specific, popular women(cid:495)s magazine (cid:523)cosmopolitan(cid:524) to study advertisements aimed at younger women. In-depth understanding: targeting something specific and especially informative, eg. To gain a deep understanding of a particular group. Validity in qualitative research: kvale (1996) suggests: Positionality. (cid:498)validity as action(cid:499) extent to which research findings impact those studies and any changes that occur in broader society.
