WEEK FOUR Doing Qualitative Rsearch in the Library
User Experience (UX) mission:
to improve the experience of using the library
User Experience (UX) Mantra:
Every decision we make affects how people experience the library
Participatory Design workshop
8 UX Study Principles 1. nothing is too ordinary to study
2. what people say they do may be different from what they actually do
3. watch for pain points and workarounds.
4. Use more than one researcher
5. Research▯ test solutions▯ research again.
6. Use more than one research method (triangulation)
7. aim for saturation
8. involve all stakeholders
How do students experience the service desks?
Are the intimidating
Understandable to students
Do they understand what the library signs mean
How do students experience ebooks?
How do faculty find books and articles?
How do students experience our furniture?
How do patients navigate the emergency department.
Field Notes What’s going on?
What tools/equipment are people using?
How are people interacting?
What problems do you notice?
What patterns do you notice?
What contributes/detracts from the purpose?
What are people using them for
use your senses its cold
What is Community Based research?
Also called community engaged research
Links university knowledge and resources with those of the public and private sectors
Prepares educated, engaged citizens
Strengthens democratic values ad civic responsibility
Addresses critical societal issues and contributes to the public
Characteristics of the quality
1. Clear communication of research (change) goals between academic and community
2. Provide meaningful research (wellprepared and knowledge)
3. Appropriate Methods: Rigor and Community Engagement
4. Significant results: impact on the field and the community
5. Dissemination of knowledge to academic and community audiences
6. Reflective critique: lessons learned to improve the scholarship and community
i. self reflective
WEEK FOUR PART 2 Ethnography and Observational Methods “I want to understand the world from your point of view. I want to know what you know in the way
you know it. I want to understand the meaning of your experience, to walk in your shoes, to feel
things as you feel them, to explain things as you explain them. Will you become my teacher and
help me understand?”
James P. Spradley
ethnographies try to be representational
Ethnography and Participant Observation These terms are often thought to be synonymous although the latter (PO) is often described as one
part of ethnographic research
In both cases, researchers are immersed in a group of people for an extended period of time,
observing behaviour, listening to what their subjects say in conversation, and asking questions
(Bryman et.al. 2012: 148)
Gaining Access ‘to the field’
How to gain access depends on several things: the setting, the people and you
Setting: open (public) or closed (private)
People: gate keepers, sponsors, key informants
You: are you taking an active or a passive role
Trick of the trade How to gain access to…
1. Use people you know.
2. Find a gatekeeper (sponsor) within the organization.
3. Offer some