SOC 1100 Lecture 7: soc 7

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Introduction to the topic of empirical research: empirical= something that we observe directly, data=content of the observation. Social data: observe what people are reporting to us in answer to a question we asked. Rate/frequency that event happen in society (e. g. suicide) Behavior (e. g. how many times people use their phones, and when: empirical vs. theoretical. Religion declines the more schooling one has: common potential flaws in social research (cid:894)(cid:449)hy (cid:449)e"(cid:396)e so(cid:373)eti(cid:373)es skeptical(cid:895) How were the questions phrased: examples of bias (cid:862)che(cid:396)(cid:396)y picki(cid:374)g(cid:863) data. Reactivity occurs when the presence of a researcher causes things or act artificially to impress the researcher. Might structure the questions in a certain way that might lead to their bias. Political: major types of sociological research methods. Analysis of existing statistics/documents (e. g. diaries: observation (and different types of observer roles) Advantages over interviews: group conversation could lead to deeper/more intellectual conversations, sense of safety (not alone)

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