During daily lives, people have direct contact with only a small sector of the physical and social environment . Tend to not have a wide variety on day-to-day basis. Social reality are greatly influenced by vicarious experiences by what they see, hear, Do not have a lot of direct experiential correctives . The images we receive create our reality, people act on their images of reality . The more we hear about it from various sources and the media, the more important it seems to us. How much it reports/how it is reported distorts our picture of particular events. By the time a child is 11 years old they witness roughly 100,000 acts of tv brutality (not including news: think back to social learning theory and the doll experiment. Signorelli (1994) -> violence featured in 63% of prime-time network programs (average. 5 incidents / hour: most popular shows tend to include acts of violence.