SOC 1500 Lecture Notes - Lecture 2: Loyalty Program, Fred Reichheld, Early Access

• School: University of Guelph
• Department: Sociology
• Course: SOC 1500
• Professor: Alexander Shvarts

Document Summary

From: azamat asanbekov, nicholas eckert, tech garden sales and marketing. We are excited to announce that two months from now we will be fully implementing a loyalty and rewards program into all of our retail stores. The senior managers in sales and marketing have developed a program that gives rewards to customers who have accumulated points through purchasing our products. The goal of this program is to provide customers with more of an incentive to purchase our products, as well as gain more retail data and build our customer base: body. Implementing a loyalty and rewards program has numerous benefits towards generating more sales and understanding our customer base. When the program is initiated each customer will be offered a tech garden loyalty card in exchange for personal information ( phone number, email, house address). Green tech loyalty cards will provide a low discount and grant the ability to accumulate points .