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Lecture

Media Deconstruction Key.docx

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Department
Sociology
Course
SOC 1500
Professor
Mavis Morton
Semester
Fall

Description
Media Deconstruction Key To deconstruct a media sample, answer the following questions in order: •What is the context?   What environment does the media example come from? What kind of magazine or what channel did the sample appear in? •Who paid for the media?   They're the real "storyteller." And companies don't pay millions of dollars for an ad with out a reason. What is it? -news reporter •Who is being targeted?   Who is the story being told to? Who are the consumers of the message? Who are the readers of the media? The audience is the general public, •Why is the storyteller presenting this message?  What  messages and values are being expressed? To inform people of what is going on around them, stereotyping youth •What kind of lifestyle is presented?  Is it glamorized? How? Disturbed •What does the story say, and what does it mean?  What is the  text of the message? Is there a subtext? How is the story constructed?   What techniques is the storyteller using? Who, what, where when why – details – informational What technological tools or attention hooks are used? Attention hooks = headlines, pictures •What is not being told in the story?  Is there missing information or  counter messages the advertiser doesn't want you to think about? •Is the story accurate, fair, truthful and complete?  In what  ways is this a healthy and/or unhealthy example of media?  The text is implying that pe
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