SOC 2070 Lecture Notes - Jean Kilbourne, Killing Us Softly, Advertising

• School: University of Guelph
• Department: Sociology
• Course: SOC 2070
• Professor: Linda Hunter

Document Summary

* questions on midterms will only be on things in the textbook that are addressed. Soc*2070 week 1 the term conjures up many images that take on different meanings to various audi- ences. Why do people stray from the straight and narrow? fascinating area to study. Even the idea of deviance tells us about a society"s tolerance and control over individu- als. How it arises and how it is preserved the course will link theories and facts about deviance to broader sociological issues about social organization, social control, cultural change, and social inequality. Dominant groups will often oppose solutions because they are not in their group"s favor. A lot of people that study social deviance do so in a qualitative way. Three perspectives on defining deviance: absolutist perspective just as it sounds, absolute, no other way. Assumes widespread consensus over definitions of deviance. Durkheim: social laws reflect objective facts, collective consciousness .