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Lecture 6

SOC 2080 Lecture Notes - Lecture 6: Corporate Media, Raw Milk, American Medical Association

Course Code
SOC 2080
Anthony Winson

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SOC 2080: Rural Sociology
Lasting Achievements of the Agrarian Movement
The Rise of “Orderly Marketing”
January 26th, 2017
Tommy Douglas, Keeper of the Flame (Video)
Radio new powerful tool which Douglas knew how to utilize very well
One of Douglas’s last mandates was to get Medicare in Saskatchewan
Douglas’s regime considered “social change” of Canada by Toronto Sun
Douglas had new party, move from CCF to NDP
North American Medical Association began to protest in Saskatchewan against Medicare
(Doctor’s began to leave) mass unrest
NDP only won 19 seats
Saskatchewan demonstrated 1. Could develop universal Medical Care 2. Could face
Medical Associations/Establishment
o Importance of having individual in leadership in politics with a back-bone, a
See how close Canadian society came to replicating America in terms of medical care
Not long after, Pearson government moved to establish Medicare as nationwide
Struggle to Institutionalize Agrarian Interests
The Context
Limited success of Progressives
o Liberals were successful in co-opting agrarian politicians ultimately at federal
level could not achieve very much
o Agrarian interests not getting very far in politics
Manifest evidence of corporate concentration in input and output sectors: “Royal. Comm.
on Price Spreads”
o Looking into organization of food economy
o Came up with report of concentration and anti-competitive behaviour in food
processing and farm equipment
o In depression years, evidence of the failure of “free market” mechanisms
Option of “Orderly Marketing”:
Farmers wanted stability and protecting from much stronger economic actors
Opposed what they called “destructive competition”
Orderly Marketing (buzzword): what it meant: “policies designed to achieve the
maintenance of fair prices, the regulation of supply, the cultivation of demand, and the
improvement of quality”
o Prices were volatile, in certain sectors there was too much product which would
destroy price structure, there was no standardization for quality and needed
regulatory institution (important that commodities were respected on international
National Products Marketing Act of 1934 (see pg. 68)
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