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Lecture

March 7 week 9.docx


Department
Sociology
Course Code
SOC 3730
Professor
Sarah Ciotti

Page:
of 4
March 7/2012
Courts and Society
Facebook Online Security: Sergeant Douglas Pflug
o The Guelph police service supports a full social media platform in their information sharing with
the community
o Constantly reviewing out security settings to ensure that social media communications are:
Uncompromised
Professional
Accurate
Employers admit checking facebook before hiring
o Increasing numbers of employers are checking out potential staff’s social networking profiles
o 20% of companies admitted to checking out candidates profiles in 2012
o A further 9% said they planned to start reviewing potential employees social networking pages
in the future
o 24% of employers had hired a member of staff based on their profiles
o 33% had also decided not to make a job offer after reviewing the content on a profile
o “the use of drugs or drinking and the posting of inappropriate or provocative were identified as
reasons for not hiring
o College coaches also look at profiles as part of the recruiting process
What can we do?
o websites like , 123people.com, reppler.com and takethislollipop.com show how much of your
information other people have access to and what negative things your profile has
o enable secure browsing
o request notifications be sent to you when a new device logs in to your facebook
o default privacy settings
Social Media in Policing
What is social media?
o A set of internet tools that enables shared community experiences, both online and in person.
Social media allows people with basic computer skills to tell stories using publishing tools such
as blogs, video logs, photo sharing, podcasting and wiki’s
o Who is your typical user?
12-25 biggest segment
45-75 fastest growing segment
o Growing problem with kids under 18 sexting
Law Enforcement Use
o IACP conducted a survey on law enforcements use of social media
81.1% of agencies surveyed use social media
66% of agencies surveyed have a facebook page
35% pf agencies surveyed have a social media policy and an additional 23.2% are in the
process of creating a policy
61.6% of agencies not using social media are considering its adoption
o Most used mediums: facebook, twitter and youtube
o Communications:
Traditionally, broadcasts and announcements, promotion of events, notifying the public
of crime problems, road closures, media releases etc.
We now have an opportunity to be better communicators, to make the interaction
meaningful and easier, to get the message across in clear and simple terms
o Benefits:
Social media gets stories out that the traditional media don’t cover and balance the
scales
Opportunity to promote themselves and the great work they do
Social media can enhance current communication tools to spread the word, but more
importantly, social media is an effective community engagement tool… and can improve
police community relations
Characteristics of community collaboration and interactive communication are at the
core of social media and if used will assist law enforcement to engage non-traditional
audiences ex. Youth, gen x and gen y youth
Social media will enhance our understanding of the needs of the community and replace
worn-out engagement efforts ie. Town halls and public meetings that historically do not
have numbers of participants
o Be mindful of:
With the opportunity to post minute by minute update on activities which can allow law
enforcement leadership to humanize their work and their officers
Comments and opinions in the cyber world are publically accessible and live in
perpetuity. Requirement for guidance, policies, procedures, to guide use in social media
in order to protect officer safety, and to protect the integrity and image of the agency
Police need to be careful of corporate branding and increase transparency
If they can engage the public, they know what people want to be done
Marketing
o Social media tools serve as new platforms for the police to reach out to the communities
o To post or publish information that the media won’t or can’t cover
o To let the people know what we did and to let people know what we want
o Benefits:
Close perception gap
Increase image credibility
Rebranding crime prevention
Recruitment and employment
Emergency Response
o We have seen major events unfold on social media
o Can provide immediate info
o Ex. Haiti- individuals posting updates to let families know they are safe, keep others post
o Images and video
o Can be used to inspire activism and donations
o Social media for social good is becoming more and more effective with each crisis
Investigations
o In this day and age, it takes mere moments for anyone to disseminate information about a
critical incident
o Social media networks can be a help or hindrance to major criminal investigation s
o Social media is often being used for fact finding and evidence gathering
o Reality versus perspective: can be confusion between what appears to have happened and what
actually happened
o Can use social media for: 6 ways- Lon Cohen
1. Crime investigations, tips on crime, notifying the public of crime problems, public
relations, crime prevention activities
2. The digital wanted poster: posting individuals wanted by police of simply persons of
interest
3. Anonymous e-tipsters
4. Social media stakeout: listening to bad guys in real time doing bad things- use of social
media monitoring has a strategic tactical and operational application for law
enforcement
5. Thwarting thugs in the social space: online undercover operations- posing as gang
members or other persons engaged in criminal activities
6. Tracking and informing with twitter: example- police monitoring protestors and crowds
during events and to communicate with the public
Considerations and cautions:
o Proliferation of technology requires the law enforcements agencies monitor, adopt, and
development
o Privacy laws and regulations: police don’t want to infringe on people’s rights causing evidence to
be eliminated
o Containments or compromise of ongoing considerations
o Reality versus perception! Even videos can be misleading and inaccurate