WMST 1000 Lecture Notes - Lecture 10: Selena Gomez, Demi Lovato, Purity Ring
17 Oct 2016
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Document Summary
Young celebrities have seen this as a way of marketing themselves to young people. Young girls who loved the jonas brothers had to get to get permission to buy the music and merchandise; that they were pure gives parents a kind of security. For female artists that wear (or wore) purity rings, it allowed them to blur the. The clothing and dancing were sexualized, as were some of the song lyrics, but the public persona was squeaky clean. If purity is a commodity that can be bought and sold, then it has to be marketed. Pop stars wearing purity rings only goes part of the way. Women are taught to be pure, but at the same time sexualized in pop culture and the media- they are given mutually exclusive goals, and expected to achieve the impossible synthesis of the two. Women should be both sexy and virginal. Embodying both of these extremes is a key measure for a woman"s success.
