An idea or concept that is made up by society, widely accepted/known by society. The social construction of gender is the process through which gender is reproduced as an idea or a concept that comes to us through norms form society, media, and social interactions. The mechanism in which gender is reproduced is called naturalization passed down through history through different generations. Dressing babies in blue and pink- colour coding. Buying gender specific toys for kids - how we teach children to play. Enforcing of norms through our visual vocabulary. Construction of a different physiology for each gender. Aesthetic norms how contributions are valued in learning environments. Not only are these categories reproduced (masculine and feminine) but there is differential value attached to each of them. Restricts our understanding of how gender is actually experienced. Differential value has material consequences like death (gendercide) Invites us to be critical of medial and culture.