Film- killing us softly 4: advertising"s image of women. People believe they are not influenced by ads, but ads influence are received unconsciously, only. These ads create an environment, a toxic one at that. Toxic cultural environment that surrounds with unhealthy images. Ads sell more than products, they sell values. Ads tells us what"s most important is how we look, they surround us with the image of ideal beauty. Failure of this is inevitable because the idea is based on absolute flawlessness. Ads are really four or five women put together to makes one perfect women. Every picture in an ad has been photo shopped. Women measure themselves against these images constantly. These ads affect how men perceive women. Women"s bodies turned to objects, even literally in ads , or just parts of things. Turning a human being into a thing is the first step in justifying violence against them , de humanizing.