INTB 2200 Lecture Notes - Imrb International, Electric Power Transmission, Market Basket
29 Apr 2013
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Document Summary
Chapter 15: profile of rural marketing: fast changing pattern and demand. During the last decade the rural consumers were in need for low end products which would meet their basic demands and necesities. But of lately due to change in technology rather advancement in technology the demand for people have also changed and the buying pattern which initially comprised of basic products have now shifted to luxiorous products. In the 1st place, in terms of number of consumers, the rural market of india is a very large market ; it consists of more the 600 million consumers. The second aspect is that geographically, it is a vast market. Practically the role of india, barring the metropolitan cities and towns constitute the market. It is also highly scattered market: the consumers are scattered over 5,70,000 villages spread through the length and breath of the country.
