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Class Notes for MKT 2210 at University of Manitoba (UOFM)

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UOFMMKT 2210Jun YanFall

MKT 2210 Lecture 2: Chapter 2

OC20303852 Page
25 Sep 2017
0
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UOFMMKT 2210Jun YanFall

MKT 2210 Lecture 1: Chapter 1

OC20303852 Page
25 Sep 2017
0
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UOFMMKT 2210Subbu SivaramakrishnanFall

MKT 2210 Lecture Notes - Swot Analysis, Stratus Cloud, Marketing Mix

OC940922 Page
5 Mar 2013
24
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UOFMMKT 2210Subbu SivaramakrishnanFall

MKT 2210 Lecture Notes - Strategic Business Unit, Total Quality Management, Sbus

OC940922 Page
5 Mar 2013
28
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UOFMMKT 2210Subbu SivaramakrishnanFall

MKT 2210 Lecture Notes - Marketing Mix, Social Forces

OC940922 Page
5 Mar 2013
36
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UOFMMKT 2210Luming.WangFall

MKT 2210 Lecture Notes - Lecture 6: Destination Canada, Market Segmentation, Marketing Mix

OC23220098 Page
18 Dec 2018
0
The canadian tourism commission (ctc) found three segments for the canadian market: What market segmentation means: involves aggregating prospective bu
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UOFMMKT 2210Luming.WangFall

MKT 2210 Lecture Notes - Lecture 5: Weight Watchers, Nonprobability Sampling, The Focus Group

OC23220099 Page
18 Dec 2018
0
Chapter 8 - marketing research: from information to. **chapter 9 is the nal chapter for the midterm** Factors that a ect the decision making process (d
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UOFMMKT 2210Malcolm C.SmithSummer

MKT 2210 Lecture Notes - Lecture 32: Branded Content, Personal Selling, Social Network

OC15969862 Page
1 Aug 2018
0
Oline: face-to-face selling, direct mail, catalogues, telemarkeing, and direct response adverising on tv, radio or print. Online: internet, email campa
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UOFMMKT 2210Malcolm C.SmithSummer

MKT 2210 Lecture Notes - Lecture 15: Psychographic, Market Segmentation, Swot Analysis

OC15969863 Page
1 Aug 2018
0
Market segment means a piece of the market two main market segments: consumer market. Consumer market: consists of products, ideas and services that a
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UOFMMKT 2210Malcolm C.SmithSummer

MKT 2210 Lecture Notes - Lecture 18: Brand Equity, Revamp, Ugg Boots

OC15969864 Page
1 Aug 2018
0
Product life cycle: the stages that a new product goes through staring with introducion and evolving into growth, maturity, and decline. Helps manage a
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UOFMMKT 2210Malcolm C.SmithSummer

MKT 2210 Lecture 6: Lecture 6

OC15969863 Page
1 Aug 2018
0
Family life cycle: a family"s progression from formaion to reirement, with each phase bringing disinct needs and purchasing behaviours, family decision
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UOFMMKT 2210Luming.WangFall

MKT 2210 Lecture Notes - Lecture 2: Airbnb, Non-Governmental Organization, Customer Satisfaction

OC232200911 Page
18 Dec 2018
0
Using your own belongings in order to provide a service. It is a ecting surrounding organizations, and businesses. The gap between revenue & what you g
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