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MKT 2210 (46)
Lecture

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Department
Marketing
Course
MKT 2210
Professor
Subbu Sivaramakrishnan
Semester
Fall

Description
the economy pertains to the income, expenditures, and resources that affect the cost of running a business and household. a. macroeconomic conditions companies monitor the economy in terms of whether it is inflationary or recessionary. in addition, a key concern is the confidence consumers have in the present and future state of the economy. confidence indexes typically track consumer expenditures quite well . b. consumer income a consumer’s ability to buy is related to income, which consists of three components. 1. gross income. gross income is the total amount of money made in one year by a person, household or family unit. 2. disposable income. disposable income is the money a consumer has left after paying taxes to use for such necessities as food, shelter, clothing and transportation. people have decreased their allocation for personal savings and are spending much of the money on new categories of necessities such as vitamins, bodywashes, lotions, and etc. 3. discretionary income. discretionary income, the money that remains after paying for taxes and necessities. discretionary income is used for luxuries.
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