Class Notes (836,275)
Canada (509,737)
Marketing (154)
MKT 2210 (46)

Business planning and control.docx

2 Pages
Unlock Document

MKT 2210
Subbu Sivaramakrishnan

Chapter 3:Business planning and control Planning takes place at strategic,tactical and operational level. Strategic planning-deciding what business the organisation should be in,and what its overall objectives should be.This is a long-range planning(2 to 3 years). Tactical planning-deciding how it should go about achieving its overall objectives.This is a short-range plannin(1 year). Operational planning-deciding what needs to be done from day to day and task to task.This is a daily basis planning. Plan must take account of the availability of resources.Resource planning includes estimates of requirements with regard to personnel(human resource),equipment or machinery,materials and components and finance. Human resource plan is prepared on the basis of the analysis of its future human resource and skills requirements.Four key stages of human resource planning are auditing,forecasting,planning and controlling. -Auditing stage involves the analysis of the strategic environment (trends in population growth, education, pensions etc) in the light of the organisation’s strategic objectives.The strategy chosen will have implications for the numbers of employees and the mix of skills required. -Forecasting stage analyses the demand for, and supply of, labour in terms of number, type and quality of people that the organisation should employ to meet planned requirements and cover expected turnover. -Planning stage involves policies to recruit, train
More Less

Related notes for MKT 2210

Log In


Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.