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MKT 2210 (46)
Lecture

Business planning and control.docx

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Department
Marketing
Course
MKT 2210
Professor
Subbu Sivaramakrishnan
Semester
Winter

Description
Chapter 3:Business planning and control Planning takes place at strategic,tactical and operational level. Strategic planning-deciding what business the organisation should be in,and what its overall objectives should be.This is a long-range planning(2 to 3 years). Tactical planning-deciding how it should go about achieving its overall objectives.This is a short-range plannin(1 year). Operational planning-deciding what needs to be done from day to day and task to task.This is a daily basis planning. Plan must take account of the availability of resources.Resource planning includes estimates of requirements with regard to personnel(human resource),equipment or machinery,materials and components and finance. Human resource plan is prepared on the basis of the analysis of its future human resource and skills requirements.Four key stages of human resource planning are auditing,forecasting,planning and controlling. -Auditing stage involves the analysis of the strategic environment (trends in population growth, education, pensions etc) in the light of the organisation’s strategic objectives.The strategy chosen will have implications for the numbers of employees and the mix of skills required. -Forecasting stage analyses the demand for, and supply of, labour in terms of number, type and quality of people that the organisation should employ to meet planned requirements and cover expected turnover. -Planning stage involves policies to recruit, train
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