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MKT 2210 (46)
Lecture

Chapter 16.docx

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Department
Marketing
Course
MKT 2210
Professor
Subbu Sivaramakrishnan
Semester
Winter

Description
Chapter 16:Training and development The main purpose of training and development is to raise competence and therefore performance standards.It is also concerned with personal development,helping and motivating employees to fulfil their potential. Training offers some significant benefits for the organisation. (i) Increased motivation. Training programmes can increase commitment to the organisation’s goals, by satisfying employee’s self-actualisation needs. (ii)Change management. Training can help organisations manage change by letting people know why the change is happening and give them skills to cope with it. (iii) Developing corporate culture. Training programmes can be used to build the corporate culture or to direct it in certain ways. (iv) Staff retention. Training can lead to internal transfers and promotions. (v) Recruitment and succession planning. (vi) Increased organisational flexibility. Training ensures that people have a variety of skills. (vii) Fewer accidents and better health and safety. (viii) Less need for supervision – properly trained people can get on with the job and managers can concentrate on other things. (ix) Better job performance resulting from improved skills. Training offers many benefits for the individual. (i) Psychological benefits. The employee feels reassured that he or she is of value to the organisation. Increased skill,knowledge and competence also enhances self-esteem and confidence. (ii) Enhanced portfolio of skills. Even if not specifically related to the current job, training can be useful in other contexts,and the employee becomes more attractive to employers and more promotable. (iii) Training can also provide the necessary skills and competence that an employee needs for future promotion. (iv) Social benefit. People’s social needs can be met through training and they can also develop a network of contacts. (v) The job itself. Training can help people to do their job better, thereby increasing job satisfaction, promotion and earning prospects. In order to ensure that training meets the real needs of the organisation,larger firm adopt a systematic approach to training.This has the following steps. Step 1:Identify and define the organisation’s skill requirements. Step 2:Define the learning required.In other words,specify the knowledge,skills or competences that have to be acquired. Step 3:Define training objectives-what must be learnt and what trainees must be able to do after the training exercise. Step 4:Plan training programmes. (i) Who provides th training. (ii) Where the training takes place. (iii) What methods of training will be used. Step 5:Implement the training programme. Step 6:Monitor,review and evaluate training.Has it been successful in achieving the learning objectives? Step 7:Go back to Step 2 if more training is needed. A thorough analysis of training needs should be carried out as part of a systematic approach to training,to ensure that training programmes meet organisational and individual requirements.Once training needs have been identified,they should be translated into training objectives.Some training needs will emerge in the course of work and workplace changes. (i) If forthcoming legislation or regulation is likely to affect your work role,you will need to get information on the provisions and their implications for your work. (ii) If new technology or equipment is introduced in your organisation,you may need to learn how to use it. (iii) If your organisation is seeking accreditation for its training scheme,or is seeking a British or International Standard(say,for quality systems,ISO 9000),it will have certain training requirements imposed on it by the approving body. Individuals can incorporate training and development objectives into a personal development plan.A personal development plan is a clear developmental action plan for an individual which incorporates a wide set of developmental opportunities,including formal training.A systematic approach to personal development planning will include the following steps. Step 1:Select an area for development.You might carry out personal SWOT analysis(Strengths,weaknesses,opportunities,threats). Step 2:Set a SMARTER(specific,measurable,agreed,realistic,time- bounded,evaluated and reviewed) learning objective. Step 3:Determine how you will move towards your objective: (i) Research releva
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