MKT 2210 Lecture Notes - Job Enrichment, Theory X And Theory Y, Theory Z
29 Apr 2013
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Document Summary
Content theories of motivation suggest that the best way to motivate an employee is to find out what his/her needs are and offer him/her rewards that will satisfy those needs. Example of content theories is maslow"s hierarchy of needs which stated that individual"s needs can be arranged in a hierarchy,from the bottom is physiological needs(eg. food),safety needs(security),love/social needs(relationships),esteem needs(status) and self actualisation(highest level needs). Job is a motivator. herzberg suggested three ways of improving job design to motivate employee:job enrichment(vertical extension,delegate greater responsibility job),job enlargement(horizontal extension,widen jobs) and job rotation(sequential extension,transfer to different job to increase task variety). Management style is also a motivator. there are two models which illustrate how managers" assumption about worker motivation can affect morale and performance:mcgregor"s theory x and theory y,ouchi"s theory z. Managers who operate according to these assumptions will tend to supervise closely, apply detailed rules and controls and use carrot and stick" motivations.
