MKT 2210 Lecture Notes - Lecture 1: Target Market, Pricing Strategies, Voice Of The Customer

• School: University of Manitoba
• Department: Marketing
• Course: MKT 2210
• Professor: Malcolm C.Smith

Document Summary

Markeing success is from focusing on customers and providing values through goods and services designed to meet customer needs. Marketer objecive is to drive proits for a company, or if working in a non-proit sector, to generate revenue and support to fund programs and run operaions. Essence of markeing is focusing on customer needs: the digital world: Adds another level of complexity to market research. Introduced new communicaion plaforms that challenge marketers to understand the biases that may exist in this new environment. Iniial point of contact for consumers with a brand is oten online on a company website. Consumers must be able to quickly ind a website through search engines. Websites must therefore load quickly and be designed to provide content within two or three clicks. Must have posiive presence on social media sites. Added value versus compeiive oferings: creaing products with added value is achieved by: product design.