MKT 2210 Lecture Notes - Lecture 7: Space Elevator, Final Good, Groupthink
18 Dec 2018
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Chapter 10 - developing new products and services. The company said the tower, will be an in atable, freestanding structure complete with an electrical elevator and will reach 20km (12. 5 miles) above the earth. From the top of the tower, space planes will launch in a single stage to orbit, returning to the top of the tower for refueling and re ight. This new innovation can help overcome on the greatest limitations on space travel which is the cost of getting to space. Within each product line is the product item. Product mix: the number of product lines o ered by a company. Type of user: consumer goods and business goods. Consumer goods: products purchased by the ultimate consumer. Business goods: products the assets directly or indirectly in providing products for resale. Degree of tangibility: non-durable goods, durable goods, and services. Nondurable: an item consumed in one or a few uses, such as food products and fuel.
