PERS 1300 Lecture Notes - Lecture 14: Cirque Du Soleil, Destination Canada, Intellectual Capital

• School: University of Manitoba
• Department: Phys Ed & Rec Studies General
• Course: PERS 1300
• Professor: christine van winkle

Document Summary

Feel welcomed, great experience, infrastructure, talented people, great place for business, memories, personality, safe. Business events canada division of destination canada. Business conventions spend the most money, puts more effort into, more people. Destination brand strengths: innovation, credibility, inclusive/welcoming/diverse, intellectual capital, cities/landscapes. Primary objectives: build canada"s brand, anchor presence into business events, create platforms and connections for partners, develop prospects that support canada"s reputation, measure performance and impact. Fairs: focus on agriculture or history, fairs often sponsored by local government or community. Circuses: having transformed over the years more reliant on artistry and athleticism than animals, e(cid:454). Hallmark events: events of international status which are held on either a regular or a one-off basis, ex. Fundraising events: focused around raising funds for charitable organizations, ex. Civic events: focused on activities within a city/community, may be themed to national or global events, ex. Spectator sporting events: mostly draw in people within a 2-hour drive, regional draw to tourists growing rapidly, ex.