PSYC 2250 Lecture Notes - Lecture 7: Big Data, Hitech, Big Dada

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Chapter 7: asking people about themselves: survey research. Increasingly important method: marketing: consumer opinions, politics: political opinions, social sciences: attitudes/ opinions, psychology: self-reported ratings, business: user-satisfaction. Added by steve: big data: analysis of huge datasets (cid:523)e. g. billions of data points(cid:524) (cid:498)mined(cid:499) from the. Big data mainly used for predictions: e. g. predicting spread of flu virus by analyzing search terms in google (related to influenza, predicting economic shifts by analyzing bank transactions. Limits of big data: limits, need supercomputers, tech support with advanced skills, mathematicians/ statisticians to invent new ways of doing analyses, a ton of money, * resources that most psychologists do not have. Fears about big data: ethical: loss of privacy, no informed consent, economic: decisions based on wrong predictions could lead to chaos, political: (cid:498)big brother(cid:499) is watching and knows everything that we do. September 2014 proposal from nrc: would be registered instead, privacy plan submitted.

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