COMM 100 Lecture Notes - Lecture 8: Pathos, Malcolm Forbes, List Of Fables Characters
Document Summary
Chapter 8 & 9: organizing to persuade: good & bad news. Explain persuasion, its goals, appeals, and the aida concept. Describe elements of effective good /bad news messages. Persuade: to induce to undertake a course of action or embrace a point of view by means of argument, reasoning, or entreaty. (oed) All messages need to include a persuasive element - even informative and good news messages. In the 21st century, business depend more and more on persuasion and buy-in to get quality work done (bcn 195) Pathos: appeal to values, beliefs, needs shared within the audience. Logos: appeal to sound reasoning or logic. Three sources of credibility required for resistant audiences: knowledge, image, relationships. Be specific - if you say x is better, show in detail how it"s better. Be reliable - if project will take longer than estimated, tell audience now. How to write a persuasive message (bcn 196-206) Reasons facts, details, testimonials, bad news.
