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Pols 251 Feb 15.doc

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Political Studies
POLS 251
David York

Pols 251 1 February 15 2013 Weak ties = weaker commitments “The evangelists of social media don't understand this distinction; they seem to believe that a Facebook friend is the same as a real friend and that signing up for a donor registry in Silicon Valley today is activism in the same sense as sitting at a segregated lunch counter in Greensboro in 1960.” Social Media Networks Increase Participation “Social networks are effective at increasing participation – by lessening the level of motivation that participation requires.” - Participation doesn’t mean commitment - “click like” on social media is social apathy - Need some credibility Softening the act as a virtual one “In other words, Facebook activism succeeds not by motivating people to make a real sacrifice but by motivating them to do things that people do when they are not motivated enough to make a real sacrifice.” - Ouch! Too harsh? Too narrow? Gladwell also reminds us to consider the structure of various networks and the apparent strengths that structure lends to the organization of groups (and inevitably shapes tactics and strategies as well) - Networks before drive  friendship networks - So do structures/decision making … ect Traditional Activism and Structure • Took many years to make progress • Coordinating strategies • Social networks offer different choices with strategies, tactics and coordination Pols 251 2 February 15 2013 • The Civil Rights Movement was high risk and crucial strategic • Centralized organizational structures • Formaliz
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