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Lecture

POLS 251 Lecture Notes - Lunch Counter


Department
Political Studies
Course Code
POLS 251
Professor
David York

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Pols 251
February 15 2013
1
Weak ties = weaker commitments
“The evangelists of social media don't understand this distinction; they seem
to believe that a Facebook friend is the same as a real friend and that
signing up for a donor registry in Silicon Valley today is activism in the same
sense as sitting at a segregated lunch counter in Greensboro in 1960.”
Social Media Networks Increase Participation
“Social networks are effective at increasing participation – by lessening the
level of motivation that participation requires.”
-Participation doesn’t mean commitment
- “click like” on social media is social apathy
- Need some credibility
Softening the act as a virtual one
“In other words, Facebook activism succeeds not by motivating people to
make a real sacrifice but by motivating them to do things that people do
when they are not motivated enough to make a real sacrifice.”
- Ouch! Too harsh? Too narrow?
Gladwell also reminds us to consider the structure of various networks and
the apparent strengths that structure lends to the organization of groups
(and inevitably shapes tactics and strategies as well)
-Networks before drive friendship networks
- So do structures/decision making … ect
Traditional Activism and Structure
Took many years to make progress
Coordinating strategies
Social networks offer different choices with strategies, tactics and
coordination
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