POLS 251 Lecture Notes - Lacandon Jungle, Stiletto Heel, Electric Light

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Published on 13 Apr 2013
School
U of S
Department
Political Studies
Course
POLS 251
Professor
Pols 251
March 18 2013
1
Framing
Framing “...tries to create resonance across social, cultural, and political
distance, to forge a connection with others in the public space” (Olesen,
23).
“Framing, to be more precise, is an attempt by a collective to present a
given interpretation of reality to an audience and to convince that audience
of the accuracy and legitimacy of that interpretation. The ultimate aim is
to generate support, material and moral, for the framer's claims and,
through that, to increase his chances of achieving his aim” (Olesen, 23)
a reference point
structural reality
the construct has to have accuracy
moral resources --> you have been moved
support/resources
Global Framing
symbols
leads you to make shortcuts
not unlike a frame
Moral shocks:
how you can begin to create a universal frame
Humour
universal; human ca all access and understand
leads to common response among people
laughter, mile, giggle
contagious
Requires an emotional readiness and an openess as well as condenses
meaning.
“...the condensation of meaning through the use of symbols is a way of
making framing and communication more efficient” (Olesen, 25)
“The efficient symbol, then, is one that draws on universal or almost
universal experience and values. In the words of framing theorists,
efficient communication must have cultural resonance” (Olesen, 25)
“Humour as a symbol in framing across distance can be powerful because
it often evokes human frailties and imperfections that are universally
recognizable” (Olesen, 25).
Zapatista Documents as Primary Sources
“The Zapatistas have been very productive in disseminating information
and political analyses, which reflects the Zapatista self- conception as an
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Document Summary

Framing tries to create resonance across social, cultural, and political distance, to forge a connection with others in the public space (olesen, Framing, to be more precise, is an attempt by a collective to present a given interpretation of reality to an audience and to convince that audience of the accuracy and legitimacy of that interpretation. The ultimate aim is to generate support, material and moral, for the framer"s claims and, through that, to increase his chances of achieving his aim (olesen, 23) A reference point structural reality the construct has to have accuracy. Moral resources --> you have been moved support/resources. Global framing symbols: leads you to make shortcuts, not unlike a frame. Moral shocks: how you can begin to create a universal frame. Universal; human ca all access and understand leads to common response among people: laughter, mile, giggle, contagious. Requires an emotional readiness and an openess as well as condenses meaning.

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