PSY 120 Lecture Notes - Lecture 10: Short-Term Memory, Echoic Memory, Iconic Memory

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Definition: processes of encoding storing, retrieving experiences and info: encoding, getting stuff there, storage, keeping it there, retrieval, getting it back out. Short term memory (stm: short duration, few seconds (<20s, limited capacity (george miller, magic number 7, +/- 2 (memory span) Maintenance rehearsal: repetitively verbalizing or thinking about material to be remembered, increase duration of short term memory, chunking: combining items into familiar or meaningful patterns or units (increase capacity of stm) Declarative memory: semantic memory (facts, general factual knowledge about world, capital of canada, letters of alphabet, episodic memory (events, personal experiences and events, first kiss, concert, something embarrassing, also allows us to imagine future events. Explicit memory: deliberate use of memory w/ conscious awareness of remembering. Impliciti: auomatic use of memory w/out conscious awareness. Measuring implicit memory: priming tasks: expose participants to some info, see if affects performance on later task, relearning method: how quickly can you learn something second time around.

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