SOC 111 Lecture Notes - Lecture 13: Teletoon, Baby Boomers, High Tech
Document Summary
Older people represent the establishment," while youth represent progress and change. ". Television: cable channels, tv shows, and movies may be targeted at specific audiences based on age, gender, or ethnicity. Ex: spike tv aimed at male viewers, the shopping channel aimed at female viewers, muchmusic and mtv aimed at teens, teletoon aimed at children. Radio: also split into different demographic markets based on age and gender. Ex: rock 102 appeals to mostly male listeners, c95 appeals to mostly female listeners, news talk radio appeals to older and mostly male listeners. Advertising: aimed at male audiences: beer, cars, trucks, video games, aimed at female audiences: cosmetics, hair care, household cleaning supplies, aimed at youth: fast food, candy, toys, aimed at older people: life insurance, investments, travel, medications. As people enter middle/old age, they have a greater risk of developing degenerative diseases such as cancer, heart disease, stroke, diabetes, and alzheimer"s.
