SOC 233 Lecture Notes - Centrality, Social Capital, Mark Granovetter

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Slogan for: granovetter it"s not what you know, but who you know, and the relationship you have with those you know. Granovetter is known as the most influential person in network theory. Survey of 282 professional, technical and managerial workers (100 were personally interviewed). Studied how people went about obtaining their jobs. Of the 282, 54 found jobs through personal contacts. Conclusion weak ties are an important resource in occupational mobility; weak ties are a very important resource to obtain a job. Jobs that were found through weak ties, were found to be the better jobs; higher paying jobs and more job satisfaction. Note from a macro perspective, weak ties play a role in effecting social cohesion. Even with a weak tie, all individuals have the same access to the same information. We believe that we obtain most of our resources from close individuals (i. e. , strong ties), but this is not the case.

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