AFM131 Lecture Notes - Lecture 7: Canadian Identity, Affiliate Marketing, Market Impact

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM131
• Professor: David H A

Document Summary

Entrepreneurship- accepting the challenge of starting and a running a business. *entrepreneurial ventures differ from small businesses in four ways: amount of wealth creation, speed of wealth creation, risk, innovation. Immigrants- arrive with strong capital, skills and strong employment in goods and services producing businesses. A greater concentration of women run small and medium sized entreprises. Small and medium sized entreprises- refers to all businesses with fewer than 500 employees. Cooking, writing, making clothes, etc: higher rate of success for women. Computer technology corporate downsizing- need for employees going down, corporations outsourcing to smaller businesses: changes in social attitude- becoming more widely accepted. Challenges of home based businesses: getting new customers, managing time, keeping work and family tasks separate, abiding by city ordances, managing risk. Web-based businesses: must offer unique products and services, affiliate marketing- online strategy in which a business rewards individuals or other businesses (affilitates) for each visitor or customer the affiliate sends to its websites, ex.